Website Redesign
Let's tell your story
Around The Corner Productions (ATCP) is a full-service video production company that manages and produces video projects from concept to completion, creating videos in various styles and scopes, including commercial videos, and live events. The team recognized the need to redesign the website to provide a better user experience to reach and connect with their ideal clients.
Challenge
For the website redesign, two key challenges needed to be addressed. First, we recognized the need to design a site with consistent branding and a softer, more welcoming look. Secondly, we aimed to effectively convey the company's identity and the personalities of its employees.
Research
During the research phase, I facilitated a user research survey, with 39 stakeholders of ATCP. Using these insights I met with the ATCP team and aligned our goals for the project.
What I did:
• User Research Survey
• Strategic Workshops
• Brand Alignment
• Competitive audit
Ideate
During the ideation phase, we established important goals for the website redesign, such as highlighting ACTP's unique culture, creating a clear call to action that aligns with ATCP’s goals, and developing a modern, user-friendly website design that aligns with ATCP’s Brand.
"We were originally looking to update a services page for our website, however, after working with Aaron, we decided to improve the approachability, professionalism, and accessibility of our website as a whole. He had creative solutions for all of our "asks", and prioritized showing off our work in the most effective way possible in order for us to attract newer and bigger clients. He was transparent and helpful throughout the entire process. Ultimately, he was able to advise us confidently on new design elements and avenues to better express who we are as a company, and our team certainly feels the impacts of that."
- Prushia Golden, Around the Corner Productions
Design
Based on insights gathered during the research phase, I designed an engaging and user-friendly website. To establish a professional tone and ensure accessibility, Brand-related design elements and colors were thoughtfully integrated to reinforce the website's identity. I reworked the navigation system and incorporated micro interactions to enhance the overall user experience. Furthermore, to make more informed design decisions, a comprehensive usability test was conducted, providing valuable insights that led to an improvement in the overall user experience.
What I did:
• User Flows
• Infomation Architucture
• Prototype
• Brand guide
• Usability testing
